Recommended Books for Business Owners Managers – by Cathy Criado

These books have informed my approach to business, investing, and real estate. If you are evaluating a commercial property, building an investment strategy, or growing a business such as a dental practice or café, I would be glad to discuss the ideas most relevant to your goals.

1. The Greatest Salesman in the World — Og Mandino

This classic reminds us that sales success begins with character, discipline, and how we treat people. Its message is simple but powerful: build daily habits rooted in persistence, service, and belief in yourself.

2. Rich Dad’s Increase Your Financial IQ — Robert Kiyosaki

Kiyosaki encourages readers to improve the way they earn, protect, budget, invest, and use money. Financial intelligence is not just about making more—it is about making wiser decisions with what you have.

3. Rich Dad’s Cashflow Quadrant — Robert Kiyosaki

This book explores the difference between earning income from a job and building income through business ownership and investments. It challenges readers to think beyond working for money and toward creating assets that can produce cash flow.

4. The 10X Rule — Grant Cardone

Grant Cardone’s message is that most people underestimate the effort required to reach a meaningful goal. The book encourages ambitious action, consistency, and a willingness to do more than feels comfortable.

5. Think and Grow Rich — Napoleon Hill

This enduring personal-development book focuses on the power of clear goals, focused thinking, and persistence. It reminds us that success often begins with a definite purpose and the decision to keep moving forward when challenges appear.

6. Good to Great — Jim Collins

Jim Collins examines why some companies make the leap from being merely good to becoming truly exceptional. The book highlights disciplined people, thoughtful leadership, and consistent execution as foundations for lasting success.

7. Eat Mor Chikin — S. Truett Cathy

The founder of Chick-fil-A shares lessons from building a business with faith, service, and strong values at its center. It is a reminder that a successful company can grow while still treating customers and employees with genuine care.

8. More Than a Hobby — David Green

David Green shares the story and principles behind Hobby Lobby’s growth, emphasizing purpose, generosity, and conviction. This book shows that business ownership can be about more than profit—it can also reflect the values you choose to live by.

9. The Dip — Seth Godin

Seth Godin explains that every meaningful pursuit includes a difficult stretch where progress feels slow and discouragement is easy. The key is learning when to push through the right challenge and when to let go of something that no longer serves your goals.

10. The Self-Directed IRA Handbook — Matt Sorensen

This book introduces the idea of using retirement funds to invest beyond traditional stocks and mutual funds, including certain real estate opportunities. It also reinforces the importance of understanding IRS rules and working with qualified professionals before making decisions.

11. Money: Master the Game — Tony Robbins

Tony Robbins breaks down wealth-building principles and encourages readers to take an active role in their financial future. The central takeaway is that a thoughtful plan, long-term perspective, and consistent action can create greater financial confidence.

12. The Miracle Morning — Hal Elrod

Hal Elrod presents a morning routine built around quiet reflection, affirmations, visualization, reading, writing, and movement. It is a practical reminder that how we begin our day can shape our focus, energy, and follow-through.

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